Desigining a Logo!

[moss]

I can’t post more than one image so stand by for a few posts. All typed info below though

Some rough concept sketches exploring layouts. LMK if you have trouble seeing them large or reading my handwriting.

I tried to think about what would read at a small scale, and I think limiting it to 0-2 items on the shield is wise. I don’t have a strong opinion on what the items on the shield are, but I liked the idea of crossed tools, the planet, or a fist of solidarity.

In terms of tools: some tools (like microscopes) are too complicated to read well, while others are from too specialized fields (medical snake, telescope).

I think things like the magnifying glass, pencil/pen, test tubes, and thermometer are strong candidates. I conceptually enjoy a digital and an analog item, such as the keyboard and a magnifying glass, but I’m not sure that the size & shape of the keyboard plays well with other shapes.

For color I’m thinking a balance of the gold tertiary #FDD459 and white. Mayyybe a similar third if I need to differentiate something by color hierarchy once I get digital. I think it’s a strong color scheme for the project and not an overly used one either. I like keeping the shield and any knowledge or tools in gold, and then using white for context clues.

Feel free to send any thoughts, notes, things you like, don’t like, questions, etc. I’ll do a mock up of the deck soon with placeholder for logo, then can issue an updated one later. Everything is happening so fast, I want to try to get y’all that deck sooner so you can issue PDFs/images/etc which might be easier for some people to circulate.